Some alumni took a bit of convincing that
the name change was the right direction.
What was the process for bringing them
PC: We brought our alumni into the process
immediately as part of the focus group used
to determine what makes us unique and sets
us apart from our peer programs. They were
included as we determined brand attributes
that guided the new name. Of course,
that was only a small representation of the
alumni, and clear communication was key
to bringing everyone else on board.
We held town halls, virtual and in person, to
explain the evolution of the school and why
GPS was our choice for the future. We had
our senior staff reaching out directly to our
alumni leadership, making sure that they
understood the rationale for the change and
had all their questions answered. This group
became a resource for all alumni and were
some of our first brand ambassadors.
And while, as you point out, some alumni
took a bit of convincing, the overwhelming
majority were supportive of the change and
applauded the school for staying competitive
and current. The teaching and research
conducted have been keeping pace with
market demands, and this name change
signals the schools’ responsiveness. GPS is
on the forefront—and that’s what you want
in an alma mater.
And lastly, why “gPS”? is the School of
global Policy and Strategy ready to guide
PC: We have built a solid foundation on
both qualitative and quantitative excellence.
We are renowned for our expertise in the
Pacific region. Adopting GPS allows us to
position the school as it continues to move
forward, broadening its scope to include a
wider global focus and creating room for
new degrees. Solution driven. Pacific
focused. Global results.
Dean Peter Cowhey says
change is “in the DNA” of the
School of global Policy and Strategy.
(L to R) Joyce Kang, m.P.I.A. ’ 15,
Leila Ahlstrom, m.P.I.A. ’ 15,
Elizabeth Batty, m.P.I.A. ’ 16,
and Parul Agarwal, m.P.I.A.’ 15,
attend the gPS launch.